I have some information that I would like to share with you regarding our involvement with The MD Anderson Cancer Center (MDACC) and recent developments.
As you are aware, we used MDACC for specific testing on the Archaea Active Formula to further validate the years of anecdotal testimonials that Gene Kaiser was receiving from people drinking the Archaea Active-enhanced water. After reviewing the stack of testimonies, I was intrigued enough to invest into the first round of studies at MDACC and Futureceuticals Inc..
Our manufacturing partner, Health2o Products LLC, engaged MD Anderson to test the “anti-inflammatory” properties and also retained Futureceuticals to test for increased oxygen utilization. Both studies came back with positive results which engaged our interest in conducting further studies and developing our plan to bring the product to market.
We launched the Evolv product using the Archaea Active formula knowing that we have a product with GRAS (Generally Regarded as Safe)-only ingredients delivered in natural spring water and in vitro studies from two world class independent research facilities. The testing from both facilities yielded data that supported the anecdotal testimonials from Kaiser’s lab which has created the foundation for Archaea Active products.
We launched our product making it clear that neither testing facility endorses our product. Our original plan was to launch the product as a traditional retail product. However we changed our business plan to launch the product through a network marketing model.
Unfortunately the networking marketing industry still has some level of misunderstanding associated with it; some people still do not understand the thriving and legitimate business that is direct sales. Great business leaders understand. Warren Buffet, for example, owns the very successful direct sales company, Pampered Chef. Direct sales companies such as Avon, Mary Kay, Amway and Shaklee have been in business for decades, doing billions of dollars in annual revenues and changing millions of people’s lives.
However some feel a negative association to be tied to this industry. MDACC recently shared their concern with us and asked us to remove their trademark and name from our packaging, even though we had their approval originally to do so. Because we paid for the testing and have shared the abstracts on www.archaeaactive.com, we believe that we are in our legal right to state who did our testing. To reiterate, we make it very clear that MDACC does not endorse our product in any way.
In regards to this dispute, Health2o decided to ask the courts to make a determination. The University of Texas Board of Regents (MDACC’s sponsoring organization), replied to our lawsuit with their own suit against Health2o Products and EvolvHealth in an attempt to change the court venue from Dallas to Houston. We believe based on the facts that we are within our legal rights to state on our packaging that MDACC conducted the testing for us. We have no signed documentation stating otherwise.
Most importantly, the results of the in vitro tests are not in question, it is whether or not we can print their name on our bottle and box. It is really that simple. We are confident that we will come to a resolution on this issue soon. We will keep you up to date on the outcome. If you have any questions, feel free to contact us to get the facts. We have an open door policy at corporate and with our Members so please contact us if you have questions related to this matter.
Thank you for your continued support with EvolvHealth.
Chairman and Founder