Spent a few days at the Social Commerce Summit 2010 in Austin last week. Lots of sharing, thinking and learning about the future of Social Media and its application to business and marketing.
The room was packed with C-Level execs at major Fortune 500 brands, included Dell, Anthropologie, Best Buy, Google, USAA, Intuit, HP, Macy’s, Samsung, Adidas, Nike, Crate & Barrel, and many more. I was amazed at the level of talent in the room. Here I learned that consumers have never been so powerful, nor so connected, and about the value of user-generated content (that’s you guys!). I came away in awe of how marketing has radically changed just in the past few years, and the changes yet to come.
My conclusion? Because of network marketing’s built-in social model (I described it to the audience it “Social Marketing 1.0″), our industry, and especially Evolv, are poised to capitalize on the biggest information revolution since the printing press.
What’s even more exciting is I got to tell the story of Evolv and why our approach to the Internet and social media is truly a game-changer!
View my post-presentation interview video above (Evolv bottle in hand, of course!), or the event highlight video. It was a blast, and I look forward to next year. Thank you to Bazaarvoice and Ant’s Eye View for the hospitality.
Jonathan
