Just handed over two of our last three Evolv sample cases of for Oklahoma State quarterback Zac Robinson and OU quarterback Sam Bradford for their games this weekend. As a loyal Texas Longhorn I feel like I’m sleeping with the enemy. (Anyone know Colt McCoy? I’ve got our last case ready for him!!)
In a previous life I consulted for a company that made a device that “acclimated” the body to high altitudes. The user would sit in a chair for an hour a day breathing from a mask that slowly reduced oxygen intake, thereby training the body to process oxygen more efficiently. They marketed this to athletes, cyclists and football players primarily. This is where I learned how much a little oxygen goes a LONG way in the world of competitive sports. Everyone is always looking for the performance edge.
Wouldn’t it be great if you could bottle that? Hmmm……
Athletes will love Evolv, and we feel that competitive athletics could be one of our biggest markets. They understand oxygen’s importance to enduring, recovering, and winning.
This will be demonstrated when several well-known college football players will be found drinking Evolv on the sidelines in stadiums this weekend. Stay tuned for follow ups on how it went.
Jonathan
(@theevolver)
